Description
Crystallizing Public Opinion by Edward L. Bernays is a classic book that delves into the realm of public relations and mass communication. Bernays, known as the "Father of Public Relations," explores the techniques and strategies used to shape public opinion and influence societal attitudes. Through case studies and real-life examples, he illustrates the power of propaganda, advertising, and media manipulation in molding public perception. Bernays' insights into the psychology of persuasion and the importance of understanding public opinion remain relevant in today's digital age. This book is a must-read for anyone interested in the inner workings of mass communication and the impact it has on society.
Details
Publisher - Lettel
Author(s) - Edward L. Bernays
Paperback
Published Date - April 10 2024
ISBN - 9780385511629
Dimensions - 23.4 x 15.6 x 0.7 cm
Page Count - 121
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