Description
'The Theory of Advertising; a Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising' by Walter Dill Scott delves into the intricate relationship between psychology and successful advertising. Through examples and experiments, the book explores how emotions, memories, and visual imagery play a crucial role in effective advertising strategies. From the impact of strong emotions on memory recall to the influence of visual stimuli on consumer behavior, this book offers valuable insights for marketers and advertisers seeking to create compelling campaigns.
Details
Publisher - HardPress Limited
Language - English
Perfect Bound
Contributors
By author
Scott, Walter Dill
Published Date - 2013-06-23
ISBN - 9781314520651
Dimensions - 22.9 x 15.2 x 1.5 cm
Page Count - 266
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