Description
‘Anyone looking to grow their business should read this book—preferably with a highlighter in hand. You’ll need it!’ Jay Scott-Nicholls, CEO, Circus360
‘Cook’s book is a must-read for anyone serious about driving sustainable sales growth. The Sales Acceleration Model breaks down the complex world of sales into clear, practical strategies that can be applied immediately.’ Gary Candlish, Chairman, The Ashdown Group
‘Cook turned around our company, giving us the tools and confidence to move from €15M to €65M turnover in five years. If this is not a good enough reason to read this book, then what is?’ Pierfranco Belfiori, Founder and CEO, Eu.Promotions
The essential guide to building a repeatable, scalable and profitable Sales Engine for Growth
Why do some businesses scale with ease while others stall, no matter how hard they push?
If you’re a business owner or sales leader stuck in the frustrating cycle of inconsistent growth, failed hires, wasted marketing spend, or out-of-control client delivery, The Sales Acceleration Model offers the clarity and roadmap you’ve been searching for.
In this powerful first instalment of the Building a Sales Engine for Growth series, entrepreneur, investor and scale-up expert, NF Cook, shares the proprietary model that has helped thousands of businesses accelerate their sales growth and unlock their full potential. Drawing on over three decades of real-world experience, and proven with clients across sectors and continents, this book will help you diagnose your sales challenges and build a Sales Engine that delivers predictable, profitable results.
Inside, you’ll discover how to:
- Define and communicate a high-impact sales strategy
- Build the mindset required for scale-up success
- Avoid common pitfalls and false starts that derail growth
- Apply proven frameworks and case studies from companies who’ve successfully grown beyond the tricky scale-up phase
- Access downloadable tools, templates and support through the Company Shortcuts Online Academy
Whether your growth feels stuck in first gear, or you’re accelerating so fast you fear losing control, this book gives you the tools, templates and proven frameworks to build a Sales Engine, tailored to your specific business. One designed for sustainable, scalable and profitable success.
Stop burning cash on failed strategies. Build a Sales Engine for lasting growth.
Details
Publisher - Aurora Independent Publishing
Language - English
Case Bound - PPC
Contributors
By author
NF Cook
Published Date - 2025-10-30
ISBN - 9781915137166
Dimensions - 23.4 x 15.6 x 1.8 cm
Page Count - 272
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