Radio Listening in America: The People Look at Radio Again (Classic Reprint)

Save £0.59
filler

Title: Hardback
Price:
Sale price£23.35 Regular price£23.94

Description

Excerpt from Radio Listening in America: The People Look at Radio Again

During the last war, Frank Stanton conceived the idea of a periodic survey of the public's attitudes toward radio. Although much was known about specific listening habits, he felt that an important industry like radio should keep itself informed of what people know and feel about its general policies, the way it is organized and operated. Im mediately after the armistice in the fall of 1945, a committee, headed by Dr. Stanton, developed a questionnaire and sent it into the field. The study was sponsored by the National Association of Broadcasters and conducted by the National Opinion Research Center, then at the University of Denver. By the end of 1946 the final report appeared under the title, The People Loole At Radio.* The co-author of that text, Harry Field, contributed greatly to the first study. His death in an airplane accident in Europe was a great shock and loss to all of his associates.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Details

Publisher - Forgotten Books

Language - English

Author(s) - Paul F. Lazarsfeld

Hardback

Published Date - August 23 2019

ISBN - 9780656534036

Dimesions - 22.9 x 15.2 x 1.3 cm

Page Count - 190

Payment & Security

American Express Apple Pay Google Pay Maestro Mastercard Shop Pay Visa

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

You may also like

Recently viewed