BRAND ENERGY: Brand Health in the Attention Economy

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Binding: Perfect Bound
Price:
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Description

Marketing has changed and brand measurment has to change dramatically to keep pace. Part manifesto, part measurement framework, part practical playbook, Brand EnergyTM shows you how to stop treating your brand as a static asset and start running it as a living system of emotion, attention and momentum. Because the brands that win are not simply the most known or the most trusted. They are the brands with the most energy.

Details

Publisher - Peter Drinkwater

Language - English

Perfect Bound

Contributors

By author

Peter Drinkwater


Published Date - 2026-08-26

ISBN - 9780646747163

Dimensions - 20.3 x 12.7 x 0.7 cm

Page Count - 130

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