Description
"The digital edition of all books may be viewed on our website before purchase. "From now on, I think public relations is going to be the No. 1 item in the agenda of every top executive in this country."
Bruce Barton's prophetic quote opens this fantastic book on Public Relations. Providing essential reading for anyone interested in the details of classic PR this book provides all the details you could possibly want, covering the topic in detail from professional organisations to psychology and what kind of pictures make the best publicity material.
"Essentially, consciously or unconsciously, the public relations man is doing his part to make this a more decent and prosperous country... The reputable practitioner's first aim is to make it possible for separate interests to work together for a common good without strife or suspicion - the ultimate aim of democracy."
Concluding with this inspiring and patriotic quote, and a veritable encyclopaedia of advice for new professionals this is a book that's easy to recommend.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.
The digital edition of all books may be viewed on our website before purchase. "
Bruce Barton's prophetic quote opens this fantastic book on Public Relations. Providing essential reading for anyone interested in the details of classic PR this book provides all the details you could possibly want, covering the topic in detail from professional organisations to psychology and what kind of pictures make the best publicity material.
"Essentially, consciously or unconsciously, the public relations man is doing his part to make this a more decent and prosperous country... The reputable practitioner's first aim is to make it possible for separate interests to work together for a common good without strife or suspicion - the ultimate aim of democracy."
Concluding with this inspiring and patriotic quote, and a veritable encyclopaedia of advice for new professionals this is a book that's easy to recommend.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.
The digital edition of all books may be viewed on our website before purchase. "
Details
Publisher -
Language -
Hardback
Contributors
Author
Dwight Hillis Plackard
Published Date -
ISBN - 9780364066850
Dimensions - 22.9 x 15.2 x 2.0 cm
Page Count - 369
Paperback
Contributors
Author
Dwight Hillis Plackard
Published Date -
ISBN - 9781332105427
Dimensions - 22.9 x 15.2 x 2.0 cm
Page Count - 371
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