Advertising: Selling the Consumer (Classic Reprint)

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Title: Hardback
Price:
Sale price£16.84

Description

Excerpt from Advertising: Selling the Consumer

Marketing a young man''s time - The buyer not an expert judge of intrinsic values - Sentiment is the basis of satis faction - Disaster follows price competition -the salesman''s judgment must be re spected-market control a money-making occupation - Publicity Will correct all evils of market control - Consumers should pre fer goods bearing the producer''s trade mark - The dangerous position of some manufacturers.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Details

Publisher - Forgotten Books

Language - English

Hardback

Contributors

Author

John Lee Mahin


Published Date -

ISBN - 9780265773130

Dimensions - 22.9 x 15.2 x 1.8 cm

Page Count - 332

Paperback

Contributors

Author

John Lee Mahin


Published Date -

ISBN - 9781330003701

Dimensions - 22.9 x 15.2 x 1.8 cm

Page Count - 334

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