A Practical Guide to Service Design

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Title: Paperback
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Description

Outside-In Service Design is a User-Centred approach to designing products and services, aiming to give the customer a unique and memorable experience as well as optimising the business processes. Customers are the main influence on the design - the better the experience, the more chance you will have of customer retention and loyalty. This book takes us on a practical journey to understand, appreciate and apply the Service Design approach.

Details

Publisher -

Author(s) - Amir Azizpour

Paperback

Published Date -

ISBN - 9781911175223

Dimensions - 21 x 21 x 0.8 cm

Page Count - 136

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