Description
People make a judgement of your character and competence based on
a first impression. As you talk, you will help them understand if you
communicate with an interesting delivery and appropriate voice tone,
free from unnecessary distractions.
Readability is the term for these non-verbal aspects when writing. Your
reader will form an initial judgement based on the first appearance; voice
tone is achieved by punctuation – every dot and squiggle of the
punctuation code gives the inflection you achieve with your voice when
speaking. Finally, where poor presentation will offer opportunities to be
distracted by the arrival of an email (or need for coffee), good
presentation will encourage the reader to read on.
These non-verbal essentials of good communication are equally
important in business writing:
• The first impression of a document will impact on the readers’
enthusiasm for reading it and their faith in the quality of the content.
• Presentation that helps readers and encourages them to continue
without distraction will increase your chances of getting your
message across.
• Punctuation gives the pauses and emphasis that you do with your
voice when speaking. Used correctly, each of the sixteen marks will
help ensure your message is understood correctly at first reading.
Having gone to the trouble to write, you may as well encourage your
readers to read. In Readability you will find clear guidance on the use
of every punctation mark, illustrated with examples throughout. Find
out how to create that all-important first impression and ensure that you
don’t place any of the visual barriers that give your readers an excuse
to be distracted.
Details
Publisher - Blue Ocean Publishing
Author(s) - Joanna Gutmann
Paperback
Published Date -
ISBN - 9781907527401
Dimensions - 19.7 x 13.2 x 0.5 cm
Page Count - 110
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