Description
Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or quiet quitting. As detrimental as they are, they can be easily avoided. Running a business shouldn’t be draining or effortful. It means to be enjoyable for owners, employees, and customers alike.
In this guide, the author harnessed two decades of award-winning expertise in commercial branding, marketing, and communication strategies, along with in-depth knowledge of consumer insights and sixteen years of dedicated team coaching, teaching, and mentoring, to craft an all-encompassing strategy guide. This book serves as an indispensable A to Z manual, offering practical strategies to boost business success.
Within its pages, you'll discover a wealth of wisdom, ranging from timeless marketing principles, insights, and inspirational quotes to cutting-edge strategies. It's a fusion of renowned thought leadership and real-world experience presented in a structured, easily digestible format.
But this guide is more than just theory; it’s a journey into the ‘why’ behind every strategic decision. You'll learn how to build a meaningful brand that resonates while demystifying the fundamental principles of business, branding, marketing, launch, portfolio, and communication strategies. Guided by coaching questions, strategic reasoning, and research techniques, you'll pave your way to business success.
This all-in-one solution caters to both young and mature businesses across various sectors and entrepreneurs striving to craft winning business plans. Whether you're a seasoned brand owner or just embarking on this exciting journey, this book offers invaluable insights that will transform your approach.
Are you ready to rise above the competition? To craft a brand that shines with visibility, profitability, and longevity? To create a self-sustaining brand that's easy to build, fulfilling to manage, and effortless to grow? It's time to transform your business journey into one that's effortless, meaningful, and enjoyable.
Gain the confidence to breathe life into your brand, unlock the keys to sustainable business profitability, and let this book be your starting point.
TRIGGER WARNING: The guide mentions alcohol, tobacco, and sexual health products that might not suit readers sensitive to such categories.
Details
Publisher - Independent Publishing Network
Author(s) - Erin Andrea Craske
Paperback
Published Date - November 01 2023
ISBN - 9781805170877
Dimensions - 28 x 21.6 x 1.5 cm
Page Count - 264
Hardback
Published Date - November 01 2023
ISBN - 9781805170860
Dimensions - 28 x 21.6 x 1.8 cm
Page Count - 264
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