The Theory of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising (Classic Reprint)

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Excerpt from The Theory of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

An acknowledgment of courtesy is also due to the Agate C lub of Chicago, which has generously transferred to the author the Copyright of an address originally delivered before their members, which, in modified form, appears as Chapter II of this book.

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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Details

Publisher - Forgotten Books

Author(s) - Walter Dill Scott

Hardback

Published Date -

ISBN - 9781528364928

Dimensions - 22.9 x 15.2 x 1.7 cm

Page Count - 252

Paperback

Published Date -

ISBN - 9781330245934

Dimensions - 22.9 x 15.2 x 1.4 cm

Page Count - 254

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