Description
Excerpt from The Theory of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising
An acknowledgment of courtesy is also due to the Agate C lub of Chicago, which has generously transferred to the author the Copyright of an address originally delivered before their members, which, in modified form, appears as Chapter II of this book.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
An acknowledgment of courtesy is also due to the Agate C lub of Chicago, which has generously transferred to the author the Copyright of an address originally delivered before their members, which, in modified form, appears as Chapter II of this book.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Details
Publisher - Forgotten Books
Author(s) - Walter Dill Scott
Hardback
Published Date -
ISBN - 9781528364928
Dimensions - 22.9 x 15.2 x 1.7 cm
Page Count - 252
Paperback
Published Date -
ISBN - 9781330245934
Dimensions - 22.9 x 15.2 x 1.4 cm
Page Count - 254
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