Description
The first question tourism boards almost never ask is: who loves us? Not who visits. Not who books the cheapest package. Who plans their whole year around coming here? That question, and what happens when you build your strategy around the answer, is what this book is about. The Devotion Dividend makes an uncomfortable argument: the standard metrics of tourism success, arrivals, occupancy, marketing reach, have been measuring the wrong things for decades. A destination that attracts 10,000 casual visitors retains far less revenue than one that attracts 1,000 devoted ones. The math is documented. The case studies are specific. For any tourism executive, minister, or destination manager who has ever suspected that chasing volume was the wrong strategy but didn't have the framework to make the alternative case, this is the book.
Details
Publisher - Chameleon Strategies
Language - English
Perfect Bound
Contributors
By author
Jens Thraenhart
Published Date - 2026-10-31
ISBN - 9798997274702
Dimensions - 22.9 x 15.2 x 3.4 cm
Page Count - 623
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