The Fat Boy's Downfall And How Elmer Learned to Keep It Off


Title: Paperback
Sale price$10.00


Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler researched how to keep the weight off wrote his equally humorous follow-up, The Fat Boy's Downfall.


Publisher - Wildside Press LLC

Author(s) - Elmer Wheeler


Published Date - January 17 2023

ISBN - 9781434440167

Dimensions - 21.6 x 13.8 x 1 cm

Page Count - 175

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