Description
'Market Analysis, Its Principles and Methods' by Percival White delves into various aspects of market analysis, covering topics such as packaging, advertising, consumer motives for purchase, and the influence of products on the sales force. The book emphasizes the importance of surveys, questionnaires, and statistical data in market research. It also discusses the roles of salesmen, retailers, and the production department in crafting an effective marketing strategy. With insights on thorough analysis, organization, and planning, this book is a valuable resource for businesses seeking to enhance their market strategies and reach their target audience effectively.
Details
Publisher - HardPress Limited
Language - English
Perfect Bound
Contributors
By author
Percival White
Published Date - 2013-01-28
ISBN - 9781313125086
Dimensions - 22.9 x 15.2 x 2.1 cm
Page Count - 362
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