COMMONSENSE LOYALTY MARKETING

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Binding: Perfect Bound
Price:
Sale price£17.99

Description

Commonsense Loyalty Marketing covers the principles and practices of Loyalty Marketing in a practical and easy-to-digest read. The book introduces the concept of Customer Loyalty and what it entails - and then goes on to delve deeper into Loyalty Marketing and what it takes to build lasting loyalty with the customer base. It covers the entire process of conceptualisation, design and implementation of Loyalty Programs with every principle and decision point detailed. It takes a look at upcom

Details

Publisher - Repro Bookvault

Language - English

Perfect Bound

Contributors

By author

Mala Raj


Published Date - 2024-01-01

ISBN - 9788119263912

Dimensions - 22.9 x 15.2 x 2.1 cm

Page Count - 387

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