Description
'All the Strings of the Business' by Charles Austin Bates delves into the intricacies of advertising, emphasizing the importance of a well-thought-out plan tailored to fit specific businesses. The book discusses the role of specialists in various fields and outlines the process of developing a comprehensive advertising plan with technical skill and precision. It explores the significance of understanding printing techniques, collaboration, and utilizing specialized equipment. The author also highlights the role of advertising agencies in providing a full range of services and delivering high-quality, personalized solutions to clients.
Details
Publisher - HardPress Limited
Language - English
Perfect Bound
Contributors
By author
Charles Austin Bates
Published Date - 2013-12-19
ISBN - 9781314937664
Dimensions - 22.9 x 15.2 x 0.4 cm
Page Count - 74
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