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W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader
By W.Chan Kim
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The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place.The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new...
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
By W.Chan Kim
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THE NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and...
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