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    Marketing Management, An Asian Perspective

    By Philip Kotler

    Paperback £47.95

    For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge,...

    Strategic Marketing for Non-Profit Organizations: International Edition

    By Philip Kotler

    Paperback Save £53.94 = £87.05

    For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

    Principles of Marketing European Edition 7th edn

    By Philip Kotler

    Paperback Save £2.13 = £48.86

    Revised edition of the authors' Principles of marketing.

    Marketing 4.0

    By Philip Kotler

    Hardback Save £5.14 = £13.85

    Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

    Marketing in the Public Sector (paperback): A Roadmap for Improved Performance

    By Philip Kotler

    Paperback Save £2.74 = £23.25

    World-renowned marketer Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.

    Think ASEAN

    By Philip Kotler

    Paperback Save £5.54 = £14.45

    Explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. This book offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities.

    Museum Marketing and Strategy

    By Philip Kotler

    Hardback Save £7.29 = £57.71

    * This new edition of the bestselling guide on marketing for museums is thoroughly updated, addressing the growing impact of technology, shifts in museum branding and marketing strategy, and also adds international case studies.

    Marketing Management, Global Edition

    By Philip Kotler

    Paperback Save £3.21 = £59.78

    For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they...

    Showing Products 1 to 8 of 8 Products.

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