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    Malcolm McDonald on Key Account Management

    By Malcolm McDonald

    Paperback Save £0.54 = £19.45

    Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide. Based on over twenty years of research and knowledge, this book is reader-friendly and highly practical.

    Marketing Plans for Service Businesses

    By Malcolm McDonald

    Paperback Save £4.85 = £38.14

    Serves as a guide to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests the frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.

    The Complete Marketer: 60 Essential Concepts for Marketing Excellence

    By Malcolm McDonald

    Paperback Save £0.54 = £19.45

    Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.

    New Marketing

    By Malcolm McDonald

    Paperback Save £4.54 = £30.45

    Presents a blueprint for the marketing process to address second-generation changes brought about by technological development and the associated 'information revolution'. This book focuses on: how marketing must integrate the interactive environment from the outset; how the choice of channels changes the offer and customer contact, among others.

    Marketing Value Metrics

    By Malcolm McDonald

    Paperback Save £1.29 = £23.70

    Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.

    Marketing Plans: How to prepare them, how to profit from them

    By Malcolm McDonald

    Paperback Save £3.39 = £35.60

    A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.

    Showing Products 1 to 6 of 6 Products.

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