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    Contemporary Issues in Marketing

    By Luiz Moutinho

    Paperback Save £12.34 = £24.65

    This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.

    Contemporary Issues in Strategic Management

    By Luiz Moutinho

    Paperback £40.66

    Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving...

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