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    Food Authentic Traceability

    By LEES M

    Hardback Save £16.00 = £165.00

    The ability to trace and authenticate a food product is of major concern to the food industry. This book reviews this important topic. It deals with analytical techniques applied to food authentication, with chapters on both established and developing technologies, and discussions of chemometrics and data handling.

    Political Marketing

    By Jennifer Lees-Marshment

    Paperback Save £2.97 = £33.02

    Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the...

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