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    The 4 A\'s of Marketing: Creating Value for Customer, Company and Society

    By Jagdish N. Sheth

    Paperback Save £9.14 = £19.85

    Includes bibliographical references and index.

    Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

    By Jagdish N. Sheth

    Hardback Save £2.94 = £24.05

    Humane companies are increasing their "share of heart": delivering the emotional, experiential, and social value stakeholders are demanding. It's not about "corporate social responsibility": it's about building companies that can sustain success. This book gives guidance on transforming relationships with customers, investors, society, and others.

    The Business School in the Twenty-First Century: Emergent Challenges and New Business Models

    By Jagdish N. Sheth

    Hardback Save £3.84 = £38.16

    Three world experts share their insights on designing the business school of the future, and how to make it work.

    Showing Products 1 to 4 of 4 Products.

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