{"product_id":"the-startup-pivot-playbook","title":"The Startup Pivot Playbook","description":"\u003cp dir=\"ltr\"\u003eThe Startup Pivot Playbook shows founders, CEOs and board members when to pivot a startup, how far to move and in what order. \u003c\/p\u003e\u003cp dir=\"ltr\"\u003eIn those 75 cases, 64% of companies that moved the product first succeeded. Of those that moved the product only halfway, 17% succeeded. None of the companies that changed the brand before the product could back it succeeded.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp dir=\"ltr\"\u003eA pivot score from 0 to 18 sizes the move before money is spent. Five signals and a set of timing rules tell you when to act. Chapters cover product-market fit, product, target market, route to market, positioning, pricing, business model, capital, talent, brand and M\u0026amp;A, in the order the moves should happen. Part III covers adding AI, SaaS-to-AI pivots and AI wrapper pivots. A free companion Toolkit adds 30 worksheets and the full pivot database.\u003c\/p\u003e","brand":"NFK","offers":[{"title":"Perfect Bound","offer_id":68108640092464,"sku":"9798992302431","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/2357\/5085\/files\/9798992302431.jpg?v=1792177963","url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/the-startup-pivot-playbook","provider":"The Great British Bookshop","version":"1.0","type":"link"}