{"product_id":"the-last-human-marketer","title":"The Last Human Marketer","description":"\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eWhen \u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eKratos\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003e, an efficiency-obsessed AI, takes over as CEO of Iris AI, its first executive order is to “optimize” the company by eliminating the entire marketing department.\u003c\/span\u003e\u003cstrong id=\"docs-internal-guid-9bb44168-7fff-0712-4eb9-7ec14b8a99ad\" style=\"font-weight: normal;\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"\u003e \u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eThe only human spared is \u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eBrooke Thunderwolf\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003e, newly promoted Product Marketing Director. Now a department of one, Brooke is determined to prove that marketing still matters in a company run by code.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"\u003e \u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eHer unlikely partner is \u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eRani Patel\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003e, a no-nonsense Customer Success rep who knows the customer’s voice better than any algorithm ever could. Together, the mismatched duo battles AI-generated messaging, emotionless executives, and a self-congratulatory CEO who believes empathy has a negative ROI.\u003c\/span\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"\u003e \u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003ePart business parable and part marketing handbook, \u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eThe Last Human Marketer \u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003efollows Brooke’s struggle to restore clarity in a company drowning in automation. Through the Customer Connect Code, a system to connect what you build to what customers buy, it reveals why even powerful AI companies fail to communicate their value, and how the right story can turn complex technology into real customer growth.\u003c\/span\u003e\u003c\/p\u003e","brand":"Juxtabook Press","offers":[{"title":"Case Bound - Cloth","offer_id":67790522417456,"sku":"9781940498621","price":23.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/2357\/5085\/files\/9781940498621.jpg?v=1789498601","url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/the-last-human-marketer","provider":"The Great British Bookshop","version":"1.0","type":"link"}