{"product_id":"the-ideal-bartender","title":"The Ideal Bartender","description":"\u003cp\u003e'The Ideal Bartender' by Tom Bullock, published in 1917, is a seminal work in the world of mixology and cocktail culture. As one of the first books to illuminate the art of bartending from a professional standpoint, Bullock shares insightful techniques, recipes, and philosophies that have influenced generations of bartenders. The book encapsulates a quintessential collection of drink recipes, ranging from timeless classics to innovative cocktails, all while emphasizing the importance of presentation and customer service.Notably, Bullock, an African American bartender who worked in a predominantly white industry, also offers a unique perspective on race and social dynamics in early 20th-century America. His approach marries meticulous attention to detail with a warm, inviting spirit, making this work not just a manual, but a celebration of hospitality. 'The Ideal Bartender' remains a treasured reference for both amateur enthusiasts and professional bartenders, ensuring that the craft of cocktail making continues to thrive.\u003c\/p\u003e","brand":"Booksclassic","offers":[{"title":"Perfect Bound","offer_id":67697507238192,"sku":"9609441461961","price":6.45,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/the-ideal-bartender","provider":"The Great British Bookshop","version":"1.0","type":"link"}