{"product_id":"the-founders-map-volume-1-building-the-machine","title":"The Founder's Map - VOLUME 1: BUILDING THE MACHINE","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-start=\"138\" data-end=\"171\"\u003e\u003cstrong data-start=\"138\" data-end=\"171\"\u003eMost startup advice is wrong.\u003c\/strong\u003e\u003c\/p\u003e\u003cp data-start=\"173\" data-end=\"500\"\u003eIt is built on hindsight, survivor bias, and tidy narratives that leave out the messy reality of building a company from scratch. Run a coin-tossing competition with 1,000 people and someone will win ten in a row. They will happily lecture you on their winning techniques afterwards. A lot of startup advice works the same way.\u003c\/p\u003e\u003cp data-start=\"502\" data-end=\"812\"\u003e\u003cem data-start=\"502\" data-end=\"521\"\u003eThe Founder's Map\u003c\/em\u003e is a practical, no-nonsense guide to the terrain of entrepreneurship, drawn by someone who has actually crossed it: one company closed with two months of runway left, another taken from near collapse to a successful exit, and hundreds of investment rounds seen from both sides of the table.\u003c\/p\u003e\u003cp data-start=\"814\" data-end=\"1001\"\u003e\u003cstrong data-start=\"814\" data-end=\"848\"\u003eVolume I: Building the Machine\u003c\/strong\u003e covers the ground that decides everything else: you, your team, and the systems that let you scale beyond yourself. It focuses on what actually matters:\u003c\/p\u003e\u003cp data-start=\"1003\" data-end=\"1444\"\u003e• how to test whether your idea is worth years of your life\u003cbr data-start=\"1062\" data-end=\"1065\"\u003e• how to choose co-founders, and what to agree before you commit\u003cbr data-start=\"1129\" data-end=\"1132\"\u003e• how to share equity and ownership without losing control (or half of it to the taxman)\u003cbr data-start=\"1220\" data-end=\"1223\"\u003e• how to build a board on your own terms, before investors impose one on theirs\u003cbr data-start=\"1302\" data-end=\"1305\"\u003e• how to hire, pay, promote, and fire like a human being\u003cbr data-start=\"1361\" data-end=\"1364\"\u003e• how to make decisions when everyone around you is being nice instead of honest\u003c\/p\u003e\u003cp data-start=\"1446\" data-end=\"1651\"\u003eThis is not a book of startup myths or overnight success stories. It is a map: the routes I took, the mistakes I made, and the cliffs I went over, so you can read the ground and choose your own way across.\u003c\/p\u003e\u003cp data-start=\"1653\" data-end=\"1901\"\u003eIf you are thinking about starting a company, already in the early stages, or a repeat founder who wants to see what you missed the first time round, this book will give you a clearer view of what lies ahead and a better chance of getting it right.\u003c\/p\u003e\u003cp data-start=\"1903\" data-end=\"1961\"\u003e\u003cstrong data-start=\"1903\" data-end=\"1961\"\u003eBusiness failure is an option. Personal failure isn't.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp data-start=\"1963\" data-end=\"2030\"\u003e\u003cem data-start=\"1963\" data-end=\"2030\"\u003eVolume II, covering customers, capital, and the way out, follows.\u003c\/em\u003e\u003c\/p\u003e","brand":"C\u0026P","offers":[{"title":"Perfect Bound","offer_id":67591933165872,"sku":"9781068439247","price":14.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/the-founders-map-volume-1-building-the-machine","provider":"The Great British Bookshop","version":"1.0","type":"link"}