{"product_id":"the-business-of-being-in-business","title":"The Business of Being in Business - Building a stronger business that gives you greater freedom and choice.","description":"\u003cp style=\"margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cstrong\u003eYou may be very good at what your business does. But how good are you at the business of being in business?\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003eMost people start a business because they are good at something. Then the business grows. Employees arrive, costs increase, cash flow matters more, and there are people to lead, customers to retain, systems to develop and decisions to make.\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003eBeing good at what you do is no longer enough.\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003eDrawing on more than 45 years of business experience, Alec Drew shares practical lessons, real stories and questions to help SME owners build stronger businesses that become less dependent upon them.\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cstrong\u003eIf just one idea helps you avoid an expensive mistake, make a better decision or improve your business, this book could repay its cost many times over.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003eThis is not about becoming bigger for the sake of it. It is about building \u003cstrong\u003ethe right business for you.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003eWhether you want growth, greater profitability, more time, financial independence, succession or eventually to sell, it starts with one question:\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cstrong\u003eWhere are you going?\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003eBecause a successful business should give you \u003cstrong\u003egreater freedom and choice\u003c\/strong\u003e, not become another form of dependency.\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: 'Times New Roman', serif;\"\u003e\u003cstrong\u003eAlec Drew\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eThe Business Expert and an Ambassador for Common Sense\u003c\/em\u003e\u003c\/p\u003e","brand":"Alec Drew Publishing ISBN: 9781065471608","offers":[{"title":"Perfect Bound","offer_id":68082229281072,"sku":"9781065471608","price":18.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/2357\/5085\/files\/9781065471608.jpg?v=1792074325","url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/the-business-of-being-in-business","provider":"The Great British Bookshop","version":"1.0","type":"link"}