{"product_id":"salesmanship","title":"Salesmanship","description":"'Salesmanship' by William Morey Maxwell explores the art of retail salesmanship, focusing on engaging customers, understanding their needs, and guiding them towards a purchase through effective communication and persuasion. The book emphasizes the role of personality, self-confidence, and customer-centric approaches in successful sales. Additionally, it delves into the complexities of managing traveling salesmen, highlighting challenges faced by sales managers and the importance of human-centered sales management practices.","brand":"HardPess Publishing","offers":[{"title":"Perfect Bound","offer_id":67301571756336,"sku":"9781313647427","price":11.95,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/salesmanship","provider":"The Great British Bookshop","version":"1.0","type":"link"}