{"product_id":"platform-business-model-generation","title":"Platform Business Model Generation","description":"\u003cp\u003eMost people think of platforms as apps, marketplaces, or digital technology.\u003c\/p\u003e\u003cp\u003eBut platform logic is much older — and much broader.\u003c\/p\u003e\u003cp\u003eLong before the internet, people gathered in markets, communities, institutions, and shared spaces to exchange goods, knowledge, trust, identity, services, and ideas. Digital technology did not invent platforms. It made their underlying logic faster, more scalable, and easier to see.\u003c\/p\u003e\u003cp\u003ePlatform Business Model Generation provides a visual and practical way to understand that logic.\u003c\/p\u003e\u003cp\u003eAt the heart of the book is the Platform Business Model Canvas (PBMC), a framework for understanding, comparing, and designing platform ecosystems as holistic systems. It helps you identify the four central perspectives — consumers, providers, partners, and owners — and examine how value moves between them.\u003c\/p\u003e\u003cp\u003eYou will learn how to identify the Core Value Unit at the centre of a platform, map jobs, pains, gains and transactions, understand resources and activities, design access and filters, build governance and trust, and create the conditions for network effects to emerge.\u003c\/p\u003e\u003cp\u003eThe book also explores one of the hardest challenges of platform building: reaching critical mass. It shows why platforms face a cold-start problem and presents practical ways to create early participation and momentum.\u003c\/p\u003e\u003cp\u003eFinally, 57 platform cases reveal recurring patterns across marketplaces, social platforms, mobility, work, accommodation, content, cloud infrastructure, finance, knowledge, and communities. Each case is first explained as a business model and then mapped through the PBMC.\u003c\/p\u003e\u003cp\u003ePlatform Business Model Generation is written for entrepreneurs, leaders, innovators, strategists, students, researchers, and platform builders who want more than a collection of famous examples. It offers a structured way to see the system behind a platform — and to design one intentionally.\u003c\/p\u003e\u003cp\u003eThe canvas is not the platform.\u003c\/p\u003e\u003cp\u003eIt is the way we learn to see it.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"BookVAULT Publishing","offers":[{"title":"Perfect Bound","offer_id":67694866530608,"sku":"9781806545087","price":24.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/platform-business-model-generation","provider":"The Great British Bookshop","version":"1.0","type":"link"}