{"product_id":"it-for-business-it4b-from-genesis-to-revolution-a-business-and-it-approach-to-digital-transformation","title":"IT for Business (IT4B) - From Genesis to Revolution, a business and IT approach to digital transformation - From Genesis to Revolution, a business and IT approach to digital transformation","description":"\"\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; color: #777777; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.65px; background-color: #ffffff;\"\u003eLearn how to integrate well-known concepts, methods and processes from ITIL® and COBIT®, combining the best from each approach. \u003cem style=\"box-sizing: border-box;\"\u003eIT4B\u003c\/em\u003e is not about reinventing your favourite method, but putting it into the context of improvement and identifying any potential gaps.\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; color: #777777; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.65px; background-color: #ffffff;\"\u003eWritten by service management experts with years of real-life experience, ensuring sensible, practical and effective advice.\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; color: #777777; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.65px; background-color: #ffffff;\"\u003eThis book reads like a conversation on IT service management. Rather than reinventing traditional IT frameworks or methods, \u003cem style=\"box-sizing: border-box;\"\u003eIT4B\u003c\/em\u003e provides a coherent understanding of digital readiness for your enterprise. It offers insight and coaching, rather than ready-made advice. This book aims to:\u003c\/p\u003e\u003cbr\u003e\u003cul style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding-left: 27px; color: #777777; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.65px; background-color: #ffffff;\"\u003e\n\u003cbr\u003e\u003cli style=\"box-sizing: border-box;\"\u003eUse well-known service management concepts, methods and processes to focus on digital innovation;\u003c\/li\u003e\n\u003cbr\u003e\u003cli style=\"box-sizing: border-box;\"\u003ePromote a reuse-reduce-recycle approach to improve projects, rather than grow-expand-explode\u003cem style=\"box-sizing: border-box;\"\u003e;\u003c\/em\u003e and\u003c\/li\u003e\n\u003cbr\u003e\u003cli style=\"box-sizing: border-box;\"\u003eUse the IT4B framework as a lens that will guide all your projects.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; color: #777777; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.65px; background-color: #ffffff;\"\u003e \u003c\/p\u003e\u003cbr\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; color: #777777; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.65px; background-color: #ffffff;\"\u003e\u003cstrong style=\"box-sizing: border-box;\"\u003eSo what is IT4B?\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; color: #777777; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.65px; background-color: #ffffff;\"\u003eIT ‘4’ for business is an acronym for the business community to use, and is intended to help the business side of a company determine whether their IT is ‘aligned’ or ‘integrated’ and what is missing.\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; color: #777777; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.65px; background-color: #ffffff;\"\u003eThis book serves as a guide for the identification and the implementation of IT methods.\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; color: #777777; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.65px; background-color: #ffffff;\"\u003e\u003cstrong style=\"box-sizing: border-box;\"\u003eBrian Johnson\u003c\/strong\u003e has held key leadership and strategic roles in government and private companies. He was part of the UK government team that created the ITIL approach. He has written a number of books on ITIL, the software lifecycle and the role of IT in business. When he isn’t working or writing, Brian’s passion is playing football.\u003c\/p\u003e\u003cbr\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; color: #777777; font-family: 'Open Sans', Arial, sans-serif; font-size: 13.65px; background-color: #ffffff;\"\u003e\u003cstrong style=\"box-sizing: border-box;\"\u003eWalter Zondervan\u003c\/strong\u003e is a digital innovator who is always looking to help organisations reach their full potential. In his 20+ years of experience, he became fascinated with translating business goals into IT strategy. As a digital transformation strategist, he developed a comprehensive approach to this, which has been partially adopted by the \u003cem style=\"box-sizing: border-box;\"\u003eBiSL® Next\u003c\/em\u003e framework for business information management. Working with Brian Johnson on \u003cem style=\"box-sizing: border-box;\"\u003eBiSL® Next\u003c\/em\u003e, they decided to take it a step further and combine their insights to create a practical IT4B approach to digital transformation.\u003c\/p\u003e\"","brand":"IT Governance Publishing","offers":[{"title":"Paperback","offer_id":49119161876784,"sku":"9781849289993","price":37.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/2357\/5085\/files\/9781849289993.jpg?v=1728593103","url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/it-for-business-it4b-from-genesis-to-revolution-a-business-and-it-approach-to-digital-transformation","provider":"The Great British Bookshop","version":"1.0","type":"link"}