{"product_id":"how-to-make-your-sales-sizzle-in-17-days","title":"How to Make your Sales Sizzle in 17 Days","description":"Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice 'Don't sell the steak - sell the sizzle.' Tested Public Speaking offers the secrets from American Business Monthly's 'America's Most Popular Public Speaker' who had given over 4,500 speeches by 1947.","brand":"Wildside Press","offers":[{"title":"Perfect Bound","offer_id":49884534702384,"sku":"9781479410255","price":7.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/how-to-make-your-sales-sizzle-in-17-days","provider":"The Great British Bookshop","version":"1.0","type":"link"}