{"product_id":"fat-at-49-fit-at-50","title":"Fat at 49, Fit at 50","description":"\u003cp class=\"ds-markdown-paragraph\" style=\"color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, \" segoe ui roboto oxygen ubuntu cantarell sans neue sans-serif normal start none initial font-size:=\"\" font-style:=\"\" font-variant-ligatures:=\"\" font-variant-caps:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-indent:=\"\" text-transform:=\"\" widows:=\"\" word-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-decoration-thickness:=\"\" text-decoration-style:=\"\" text-decoration-color:=\"\" margin:=\"\"\u003e\u003cstrong style=\"font-weight: 600;\"\u003e\u003cspan class=\"\"\u003eFat at 49, Fit at 50: How to recover health and lose weight — fast!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"ds-markdown-paragraph\" style=\"margin: 16px 0px; color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, \" segoe ui roboto oxygen ubuntu cantarell sans neue sans-serif normal start none initial font-size:=\"\" font-style:=\"\" font-variant-ligatures:=\"\" font-variant-caps:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-indent:=\"\" text-transform:=\"\" widows:=\"\" word-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-decoration-thickness:=\"\" text-decoration-style:=\"\" text-decoration-color:=\"\"\u003e\u003cstrong style=\"font-weight: 600;\"\u003e\u003cspan class=\"\"\u003eA rational, scientific and practical guide to fasting — without the hype.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"ds-markdown-paragraph\" style=\"margin: 16px 0px; color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, \" segoe ui roboto oxygen ubuntu cantarell sans neue sans-serif normal start none initial font-size:=\"\" font-style:=\"\" font-variant-ligatures:=\"\" font-variant-caps:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-indent:=\"\" text-transform:=\"\" widows:=\"\" word-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-decoration-thickness:=\"\" text-decoration-style:=\"\" text-decoration-color:=\"\"\u003e\u003cspan class=\"\"\u003eIf you're over 40 and you've tried to lose weight, improve your energy, or simply feel like yourself again, you've probably noticed that the old strategies have stopped working. The calorie counting. The willpower. The diets that promised everything and delivered nothing.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"ds-markdown-paragraph\" style=\"margin: 16px 0px; color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, \" segoe ui roboto oxygen ubuntu cantarell sans neue sans-serif normal start none initial font-size:=\"\" font-style:=\"\" font-variant-ligatures:=\"\" font-variant-caps:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-indent:=\"\" text-transform:=\"\" widows:=\"\" word-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-decoration-thickness:=\"\" text-decoration-style:=\"\" text-decoration-color:=\"\"\u003e\u003cspan class=\"\"\u003eYou're not failing. The methods are.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"ds-markdown-paragraph\" style=\"margin: 16px 0px; color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, \" segoe ui roboto oxygen ubuntu cantarell sans neue sans-serif normal start none initial font-size:=\"\" font-style:=\"\" font-variant-ligatures:=\"\" font-variant-caps:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-indent:=\"\" text-transform:=\"\" widows:=\"\" word-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-decoration-thickness:=\"\" text-decoration-style:=\"\" text-decoration-color:=\"\"\u003e\u003cspan class=\"\"\u003eThis book is not another diet. It is not a challenge. It is not a set of rules to follow or a test to pass. It is a companion — a grounded, evidence-based guide to fasting as a natural biological rhythm, written specifically for the over-40 body.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"ds-markdown-paragraph\" style=\"margin: 16px 0px; color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, \" segoe ui roboto oxygen ubuntu cantarell sans neue sans-serif normal start none initial font-size:=\"\" font-style:=\"\" font-variant-ligatures:=\"\" font-variant-caps:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-indent:=\"\" text-transform:=\"\" widows:=\"\" word-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-decoration-thickness:=\"\" text-decoration-style:=\"\" text-decoration-color:=\"\"\u003e\u003cspan class=\"\"\u003eDrawing on decades of experience in neurophysiology, medical research, and publishing — and on his own journey with fasting — Brian Neil explains:\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"ds-markdown-paragraph\" style=\"margin: 16px 0px; color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, \" segoe ui roboto oxygen ubuntu cantarell sans neue sans-serif normal start none initial font-size:=\"\" font-style:=\"\" font-variant-ligatures:=\"\" font-variant-caps:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-indent:=\"\" text-transform:=\"\" widows:=\"\" word-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-decoration-thickness:=\"\" text-decoration-style:=\"\" text-decoration-color:=\"\"\u003e\u003cspan class=\"\"\u003e• Why fasting is not dieting — and why the difference matters\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003e• How fasting activates autophagy, stem cells, and cellular renewal\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003e• What happens to your hormones, sleep, and inflammation when you fast\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003e• How to fast safely, gently, and in rhythm with your biology\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003e• How to navigate the emotional landscape of fasting — including social pressure, cravings, and identity shifts\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"\"\u003e• How to re-feed intelligently and make fasting a sustainable way of living\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"ds-markdown-paragraph\" style=\"margin: 16px 0px; color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, \" segoe ui roboto oxygen ubuntu cantarell sans neue sans-serif normal start none initial font-size:=\"\" font-style:=\"\" font-variant-ligatures:=\"\" font-variant-caps:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-indent:=\"\" text-transform:=\"\" widows:=\"\" word-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-decoration-thickness:=\"\" text-decoration-style:=\"\" text-decoration-color:=\"\"\u003e\u003cspan class=\"\"\u003eThere is no hype here. No extreme protocols. No promises of miracles. Just clear science, practical guidance, and a gentle path that works with your body rather than against it.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"ds-markdown-paragraph\" style=\"margin: 16px 0px; color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, \" segoe ui roboto oxygen ubuntu cantarell sans neue sans-serif normal start none initial font-size:=\"\" font-style:=\"\" font-variant-ligatures:=\"\" font-variant-caps:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-indent:=\"\" text-transform:=\"\" widows:=\"\" word-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-decoration-thickness:=\"\" text-decoration-style:=\"\" text-decoration-color:=\"\"\u003e\u003cspan class=\"\"\u003eWhether you're completely new to fasting or have tried and struggled before, this book will help you understand your body, trust your hunger, and rediscover the person you were always capable of being.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"ds-markdown-paragraph\" style=\"color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, \" segoe ui roboto oxygen ubuntu cantarell sans neue sans-serif normal start none initial font-size:=\"\" font-style:=\"\" font-variant-ligatures:=\"\" font-variant-caps:=\"\" font-weight:=\"\" letter-spacing:=\"\" orphans:=\"\" text-align:=\"\" text-indent:=\"\" text-transform:=\"\" widows:=\"\" word-spacing:=\"\" white-space:=\"\" background-color:=\"\" text-decoration-thickness:=\"\" text-decoration-style:=\"\" text-decoration-color:=\"\" margin:=\"\"\u003e\u003cstrong style=\"font-weight: 600;\"\u003e\u003cspan class=\"\"\u003eFasting is not about eating less. It is about creating enough space to hear yourself again.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"MRO Publishing","offers":[{"title":"Perfect Bound","offer_id":68439870865712,"sku":"9781065495109","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/2357\/5085\/files\/9781065495109.jpg?v=1794583245","url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/fat-at-49-fit-at-50","provider":"The Great British Bookshop","version":"1.0","type":"link"}