{"product_id":"earn-the-right-to-scale","title":"Earn The Right To Scale","description":"\u003cp\u003eRevenue doesn’t mean repeatability.\u003c\/p\u003e\u003cp\u003eCustomers are buying. The market looks enormous. The board wants growth. Hiring more salespeople feels like the obvious next move.\u003c\/p\u003e\u003cp\u003eBut your next hire doesn’t inherit your revenue. They inherit the conditions that produced it.\u003c\/p\u003e\u003cp\u003eIf those conditions depend on the founder’s relationships, undocumented knowledge or a limited supply of qualified opportunities, adding people can increase costs without increasing sales.\u003c\/p\u003e\u003cp\u003eEarn the Right to Scale tackles one of the most expensive mistakes in business growth: expanding a sales team before building the system it needs to succeed.\u003c\/p\u003e\u003cp\u003eDrawing on commercial leadership experience across start-ups and scale-ups, Paul Wingfield shows founders, CEOs, boards and revenue leaders how to turn early success into a sales system others can understand, operate and improve.\u003c\/p\u003e\u003cp\u003eInside, you’ll discover how to:\u003c\/p\u003e\u003cp\u003e• Establish Minimum Viable Repeatability: the evidence needed to justify your next growth investment.\u003cbr\u003e• Define your Executable Market: the customers you can realistically reach, win and serve now.\u003cbr\u003e• Identify Winning Scenarios: the specific buying situations worth mastering.\u003cbr\u003e• Capture the founder’s commercial judgement and transfer it into discovery, qualification and sales execution.\u003cbr\u003e• Prove demand before adding closing capacity, and hire people suited to the work your business actually needs.\u003cbr\u003e• Apply Discover. Codify. Transfer. Prove. Scale. through a practical 90-day operating model.\u003c\/p\u003e\u003cp\u003eAnonymous real cases, clearly labelled illustrative examples and practical tools connect the ideas to the decisions leaders face: where to focus, whom to hire, what to measure and when to commit more capital.\u003c\/p\u003e\u003cp\u003eFor leaders under pressure to grow, this book offers a disciplined way to decide what comes next.\u003c\/p\u003e\u003cp\u003eBefore you add another salesperson, enter another market or commit to another growth target, earn the right to scale.\u003c\/p\u003e","brand":"BookVAULT Publishing","offers":[{"title":"Perfect Bound","offer_id":68428008227120,"sku":"9781808978272","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/2357\/5085\/files\/9781808978272.jpg?v=1794494954","url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/earn-the-right-to-scale","provider":"The Great British Bookshop","version":"1.0","type":"link"}