{"product_id":"do-the-hard-things-first-master-self-control","title":"Do the Hard Things First: Master Self-Control","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDiscipline isn't something you have. It's something you build — one decision at a time.\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAnd the decision most people keep failing isn't the big one. It's the small one. The phone before work. The snack before the meal. The easy task before the hard one. Every time you give in to the immediate reward over the meaningful one, you're not just losing the moment — \u003cstrong\u003eyou're reinforcing a pattern that compounds against you over time.\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eDo the Hard Things First: Master Self-Control\u003c\/em\u003e is the \u003cstrong\u003eno-excuses framework\u003c\/strong\u003e for anyone who knows what they should do but keeps choosing what feels good right now instead.\u003c\/p\u003e\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFrom \u003cstrong\u003einternational bestselling author Scott Allan\u003c\/strong\u003e — published in \u003cstrong\u003e16 languages worldwide\u003c\/strong\u003e — this book goes beyond generic 'try harder' advice to address the real engine of self-sabotage: \u003cstrong\u003ethe compulsive pull of instant gratification\u003c\/strong\u003e and the deeply wired behaviors that make you your own worst obstacle.\u003c\/p\u003e\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThis is not a book about motivation.\u003c\/strong\u003e Motivation is temporary. This is a book about building the habits of self-control that \u003cstrong\u003erun on autopilot\u003c\/strong\u003e — even when motivation is gone, willpower is depleted, and your brain is screaming for the easier path.\u003c\/p\u003e\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eInside, you'll discover:\u003c\/p\u003e\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe psychology of instant gratification\u003c\/strong\u003e — why your brain is wired to choose now over later, and the exact mental shift that rewires that default\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHow to identify and dismantle your inner saboteur\u003c\/strong\u003e — the compulsive behavioral patterns that destroy your focus, relationships, finances, and long-term goals\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe delayed gratification framework\u003c\/strong\u003e used by the world's highest performers — and four proven techniques for building unstoppable perseverance\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWhy willpower alone always fails\u003c\/strong\u003e — and how to design your environment, habits, and daily systems so that self-control becomes your default, not a constant battle\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eScience-backed strategies to conquer impulse control\u003c\/strong\u003e in the areas that matter most: eating, spending, productivity, relationships, and screen time\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eYou already know what the hard thing is. This book makes you the person who does it anyway.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Scott Allan Publishing, LLC","offers":[{"title":"Perfect Bound","offer_id":50790378471728,"sku":"9781990484896","price":13.95,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/do-the-hard-things-first-master-self-control","provider":"The Great British Bookshop","version":"1.0","type":"link"}