{"product_id":"brand-energy-brand-health-in-the-attention-economy","title":"BRAND ENERGY: Brand Health in the Attention Economy","description":"\u003cp\u003e\u003cspan style=\"color: oklab(0.277402 -0.0232768 -0.0575206 \/ 0.9); font-family: \" nunito sans system-ui sans-serif font-size: background-color:\u003eMarketing has changed and brand measurment has to change dramatically to keep pace. Part manifesto, part measurement framework, part practical playbook, Brand Energy\u003c\/span\u003e\u003cspan class=\"text-[0.55em]\" style=\"box-sizing: border-box; border: 0px solid #e5e7eb; margin: 0px; padding: 0px; vertical-align: baseline; font-size: 0.55em; line-height: 0; position: relative; top: -0.5em; color: oklab(0.277402 -0.0232768 -0.0575206 \/ 0.9); font-family: \" nunito sans system-ui sans-serif background-color:\u003eTM\u003c\/span\u003e\u003cspan style=\"color: oklab(0.277402 -0.0232768 -0.0575206 \/ 0.9); font-family: \" nunito sans system-ui sans-serif font-size: background-color:\u003e \u003c\/span\u003e\u003cspan style=\"color: oklab(0.277402 -0.0232768 -0.0575206 \/ 0.9); font-family: \" nunito sans system-ui sans-serif font-size: background-color:\u003eshows you how to stop treating your brand as a static asset and start running it as a living system of emotion, attention and momentum. Because the brands that win are not simply the most known or the most trusted. They are the brands with the most energy.\u003c\/span\u003e\u003c\/p\u003e","brand":"Peter Drinkwater","offers":[{"title":"Perfect Bound","offer_id":67613354295600,"sku":"9780646747163","price":11.11,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/brand-energy-brand-health-in-the-attention-economy","provider":"The Great British Bookshop","version":"1.0","type":"link"}