{"product_id":"advertising-selling-the-consumer-classic-reprint","title":"Advertising: Selling the Consumer (Classic Reprint)","description":"Excerpt from Advertising: Selling the Consumer\u003cbr\u003e\u003cbr\u003eMarketing a young man''s time - The buyer not an expert judge of intrinsic values - Sentiment is the basis of satis faction - Disaster follows price competition -the salesman''s judgment must be re spected-market control a money-making occupation - Publicity Will correct all evils of market control - Consumers should pre fer goods bearing the producer''s trade mark - The dangerous position of some manufacturers.\u003cbr\u003e\u003cbr\u003eAbout the Publisher\u003cbr\u003e\u003cbr\u003eForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com\u003cbr\u003e\u003cbr\u003eThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.","brand":"Forgotten Books","offers":[{"title":"Hardback","offer_id":39681590034477,"sku":"9780265773130","price":16.84,"currency_code":"GBP","in_stock":true},{"title":"Paperback","offer_id":39835536654381,"sku":"9781330003701","price":10.98,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.thegreatbritishbookshop.co.uk\/products\/advertising-selling-the-consumer-classic-reprint","provider":"The Great British Bookshop","version":"1.0","type":"link"}