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By Susan Horner
A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bids. Event Bidding: Politics, Persuasion and Resistance develops a...
By Jane Klobas
In this revised second edition, the authors offer a presentation of quantitative research methods for tourism researchers. This accessible and rigorous guide covers common issues in statistical analysis of data and the most widely-used techniques as well as several newer and less common approaches to data analysis.
Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.
This is the first book to exclusively address tourism and indigenous peoples in the circumpolar North. It examines how tourism in indigenous communities is influenced by academic and political discourses and how communities are influenced by tourism. The volume seeks to challenge stereotypical understandings of indigenousness and indigeneity.
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
A new edition of a proven textbook, this title covers the measurement of variables, questionnaire design, evaluation methods, writing proposals, cross-cultural research, and the use of new technologies. With pedagogical features throughout, it introduces students to the vital skills they will need to succeed.
Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today's global world. This clear and engaging text introduces undergraduate students to this vast subject through the lens of geography, the only field with the breadth to consider all of the aspects, activities, and perspectives...
By Bonita Kolb
Revised edition of the author's Tourism Marketing for cities and towns, c2006.