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ALL YOUR FRIENDS LIKE THIS is a topical, punchy and provocative look at how social networks are taking over the news. How do you get your news? Chances are not from a newspaper or the TV - that's so old-school. If you're anything like the rest of us, you get...
To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.
A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.
By John Haydon
Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign.
"Covering the latest and breaking news in Facebook advertising, the second edition introduces revised, expanded and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data. Plus, advertisers are taken further than Facebook itself. Marshall and co-authors provide priceless insight into the audience, exploring what was happening before the...
Analyzes the ideas of social media and software engineers, using these ideas to find contradictions and fissures beneath the surfaces of glossy sites such as Facebook, Google, and Twitter. This book uses a mix of software studies, science and technology studies, and political economy to reveal histories and contexts of...
Whether using a smartphone, a toy camera with quirky special effects, a versatile point-and-shoot, or a sophisticated DSLR-these tips and advice focus on stylistic and compositional tricks that can help you get the best shot with the equipment you've got.
By Megan Poore
This practical book is a one-stop shop for anyone wanting - or needing - to integrate social media tools into their studies and research. Megan Poore shares the secrets of how to harness the power of social media tools to improve academic productivity.