Sales & marketing management

    Branding Inside Out

    Paperback £19.45

    Build a successful brand and create value through achieving the active involvement of your organisation's people.

    Marketing and Supply Chain Management

    By Dimitris Folinas

    Paperback Save £2.82 = £32.17

    Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is...

    Key Marketing Metrics

    By Neil T. Bendle

    Paperback £29.75

    "Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation "50+ metrics crackles like new money...this is the best marketing...

    Essentials of Marketing Management

    By Lester Massingham

    Paperback £44.90

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching...

    Social Sustainability for Business

    By Jerry A. Carbo

    Paperback £38.11

    Social Sustainability for Business demonstrates the need for a transformational change to the way businesses across the globe operate. What has become the standard, accepted "business model," with a focus on corporate profit, shareholder wealth maximization, and GDP growth, is no longer a sustainable business model for workers, consumers, communities,...

    Marketing Management and Communications in the Public Sector

    By Martial Pasquier

    Paperback Save £2.82 = £32.17

    Revised edition of the authors' Marketing management and communications in the public sector, 2012.

    Qualitative Consumer Research

    Hardback £64.47

    Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

    Salesperson's Secret Code

    By Tim Chapman

    Hardback Save £3.54 = £11.45

    The secrets behind successful selling - a must-read for anyone involved in sales!

    Innovative B2B Marketing

    By Simon Hall

    Paperback Save £0.54 = £19.45

    Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.

    Malcolm McDonald on Key Account Management

    By Malcolm McDonald

    Paperback Save £0.54 = £19.45

    Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide. Based on over twenty years of research and knowledge, this book is reader-friendly and highly practical.

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