Sales & marketing

    Hegarty on Advertising: Turning Intelligence into Magic

    By John Hegarty

    Hardback £13.83

    First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss...

    Branding Inside Out

    Paperback £19.45

    Build a successful brand and create value through achieving the active involvement of your organisation's people.

    Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

    By W.Chan Kim

    Hardback Save £5.54 = £14.46

    THE NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and...

    How To Sell With Complete Confidence

    By John Gordon

    Paperback Save £0.34 = £6.65

    Winning at New Products, 5th Edition

    By Robert Cooper

    Paperback Save £5.14 = £13.85

    A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

    Evaluating Public Communication

    By Jim MacNamara

    Paperback £29.62

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis...

    Attention Merchants

    Paperback Save £1.54 = £8.45

    A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined

    Key Marketing Metrics

    By Neil T. Bendle

    Paperback £29.75

    "Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation "50+ metrics crackles like new money...this is the best marketing...

    Marketing

    By Rosalind Masterson

    Paperback £41.32

    An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating...

    Genes, Climate, and Consumption Culture

    By Jagdish Sheth

    Paperback £33.90

    Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.

    Latest from the blog

    Fantastic new recipe book from Sabrina Ghayour 'Sirocco'

    Sabrina Ghayour's long awaited second recipe book Sirocco is out this month and is a great follow up to Persianna. Read article

    Ten Great Bedtime Reads from The Great British Bookshop and Aspace

    We have teamed up with Aspace (www.aspace.co.uk) who create beautiful room for Children to bring you 10 great bedtime reads for your little ones. Read article

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