General

Statistics with R

By Robert Stinerock

This dynamic, student-focused textbook provides step-by-step instruction in the use of R and of statistical language as a general research tool.

Evaluating Research

By Francis C. Dane

Provides students the tools to understand the components of research and the skills to read and evaluate research studies. This book focuses on qualitative research, including summaries of research traditions, and statistical analyses. Each chapter includes an overview at the beginning and exercises at the end to reinforce the content...

Small-Scale Evaluation

By Colin Robson

Evaluation research can assess the value and effectiveness of interventions and innovations involving people. While this has often been on a grand scale, this book focuses on small-scale projects carried out by an individual or small group, typically lasting for weeks or at most a few months, at a local...

SAGE Qualitative Research Kit

Fully updated and expanded to ten volumes, this second edition of The SAGE Qualitative Research Kit contains the essential, state-of-the-art tools for those engaging in qualitative research. Bringing together concise, practical texts by leading academics in the field, the Kit guides students and researchers through designing and carrying out research...

Research Methods in Tourism, Hospitality and Events Manageme

By Susan Horner

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Being Ethnographic

By Raymond Madden

Being Ethnographic is an essential introductory guidebook to the methods and applications of doing fieldwork in real-world settings. It discusses the future of ethnography, explores how we understand identity, and sets out the role of technology in a global, networked society. Driven by classic and anecdotal case studies, Being Ethnographic...

Cambridge International AS & A Level Global Perspectives & R

By David Towsey

Supports students studying for Cambridge International AS & A Level Global Perspectives & Research.

Multilevel Analysis

By Joop J. Hox

Applauded for its clarity, this accessible introduction helps readers apply multilevel techniques to their research. The book also includes advanced extensions, making it useful as both an introduction for students and as a reference for researchers. Basic models and examples are discussed in nontechnical terms with an emphasis on understanding...

Research Methods: The Basics

By Nicholas Walliman

Research Methods: The Basics is an accessible, user-friendly introduction to the different aspects of research theory, methods and practice. This second edition provides an expanded resource suitable for students and practitioners in a wide range of disciplines including the natural sciences, social sciences and humanities. Structured in two parts -...

Qualitative Consumer Research

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.