Public relations

    Evaluating Public Communication

    By Jim MacNamara

    Paperback £29.62

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis...

    The People Business: How Ten Leaders Drive Engagement Through Internal Communications

    By Imogen Osborne

    Paperback Save £2.04 = £27.95

    Know what 'good' looks like in Internal Communications, enhance employee engagement and improve the way your business functions, through a series of detailed and diverse case studies from multiple companies.

    Strategic Planning for Public Relations

    By Ronald D. Smith

    Paperback £51.69

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith...

    Myths of PR

    By Rich Leigh

    Paperback £11.45

    Explore some of the most widely-accepted myths that permeate PR with this fascinating examination of the industry.

    Corporate Communication

    By Joep P. Cornelissen

    Paperback Save £4.05 = £37.94

    The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.

    Happening 2: Design for Events

    By Jeanne Tan

    Hardback £38.46

    Presents a visual feast of 100+ global event designs which is suitable for brand innovators and identity wizards. This book showcases every type of event experience, in the broadest sense possible - from fashion shows to festivals and exhibitions to exclusive product launches, ranging from the sparkling to the robust.

    Routledge Handbook of Critical Public Relations

    Paperback Save £4.48 = £41.51

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key...

    Event Design Handbook: Systematically Design Innovative Even

    Paperback Save £9.54 = £20.45

    Social Media

    By Regina Luttrell

    Paperback Save £0.38 = £18.57

    Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

    Pitch, Tweet, or Engage on the Street

    By Kara Alaimo

    Paperback Save £4.48 = £41.51

    Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author's own experience as a global public relations practitioner in the United...

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