Sign up for offers & news
Enter your email address to receive news and special offers.
- Shop >
- Economics & Finance>
- Business & management>
- Ownership & organization of enterprises>
- Non-profitmaking organizations
How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing
By Dave Patten
This updated new edition of Successful Marketing for the Small Business offers tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
By David Hussey
A practical day-to-day guide to managing a voluntary organization. It features activity boxes designed to make the reader think about real-life situations that frequently arise, with case studies and a free CD-ROM containing templates and documents.
By Mal Warwick
This hands-on workbook and companion CD offers a revolutionary approach to mission-based strategic planning. It includes an easy-to-follow, step-by-step approach to selecting and implementing fundraising strategies and the CD's worksheets can be reused each time the strategic plan is revisited.