Market research

    Winning at New Products, 5th Edition

    By Robert Cooper

    Paperback Save £5.14 = £13.85

    A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

    Genes, Climate, and Consumption Culture

    By Jagdish Sheth

    Paperback £33.90

    Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.

    A Brain for Business - A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better

    Hardback £24.85

    Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business.

    Instructor\'s Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume

    Paperback Save £2.14 = £20.85

    This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing...

    Sustainability in Fashion: A Cradle to Upcycle Approach

    Hardback Save £8.72 = £77.28

    This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry.

    50 Brand Impression

    By Damrong Pinkoon

    Paperback £11.45

    Aisles Have Eyes

    By Joseph Turow

    Hardback Save £5.54 = £14.46

    A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you

    Neuro Design

    By Darren Bridger

    Paperback Save £0.54 = £19.45

    Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.

    Global Brand Strategy: World-wise Marketing in the Age of Branding

    By Jan-Benedict E. M. Steenkamp

    Hardback Save £3.54 = £26.45

    Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

    Culture As Weapon

    By Nato Thompson

    Hardback Save £5.54 = £14.46

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