Franchise Bible

    Paperback Save £3.54 = £11.45

    An Introduction to Franchising

    By Robert Webber

    Paperback Save £0.04 = £24.95

    The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing.

    Global Franchising Operations Management: Cases in International and Emerging Markets Operations

    By Ilon Alon

    Hardback Save £23.54 = £41.45

    This is the definitive guide to launching and running global franchise operations. It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the field's unexplored opportunities, key pitfalls...

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