Digital and Social Media Marketing

    By Tahir Rashid

    Currently unavailable

    Paperback Save £4.18 = £39.81

    Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine...

    How to Sell Online

    By Christer Holloman

    Currently unavailable

    Paperback £13.25

    THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business....

    Social Media

    By Regina Luttrell

    Currently unavailable

    Paperback Save £0.38 = £18.57

    Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

    Tactical SEO: The Theory and Practice of Search Marketing

    By Lee Wilson

    Currently unavailable

    Paperback Save £0.54 = £19.45

    Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.

    The Network Imperative: How to Survive and Grow in the Age of Digital Business Models

    By Barry Libert

    Currently unavailable

    Hardback Save £3.29 = £19.71

    Digital networks are changing all the rules of business. New, scalable, networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting the growth, scale, and profit potential of companies. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is impacting all businesses,...

    Modern Monopolies

    By Nicholas L Johnson

    Currently unavailable

    Hardback Save £5.14 = £13.85

    A look at the ubiquitous new business model, the platform, that's taking over the economy and our digital lives. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.

    Digital Gold

    By Nathaniel Popper

    Currently unavailable

    Paperback Save £1.94 = £9.05

    Charts the dramatic rise of Bitcoin and the personalities who are striving to create a new global money for the Internet age through the eyes of the movement's central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin's elusive creator, Satoshi Nakamot.

    Digital Marketing Strategy

    By Simon Kingsnorth

    Currently unavailable

    Paperback Save £2.04 = £27.95

    Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.

    Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You

    By Geoffrey G. Parker

    Currently unavailable

    Hardback Save £3.04 = £18.96

    An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

    Bitcoin For Dummies

    By Consumer Dummies

    Currently unavailable

    Paperback Save £3.94 = £12.05

    Learn the ins and outs of Bitcoin so you can get started today Bitcoin For Dummies is the fast, easy way to start trading crypto currency, with clear explanations and expert advice for breaking into this exciting new market.

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