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By Tahir Rashid
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine...
THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business....
Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
By Lee Wilson
Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.
By Barry Libert
Digital networks are changing all the rules of business. New, scalable, networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting the growth, scale, and profit potential of companies. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is impacting all businesses,...
A look at the ubiquitous new business model, the platform, that's taking over the economy and our digital lives. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.
Charts the dramatic rise of Bitcoin and the personalities who are striving to create a new global money for the Internet age through the eyes of the movement's central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin's elusive creator, Satoshi Nakamot.
Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You
An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.