Business strategy

    Customer What? The honest and practical guide to customer experience

    By Ian Golding

    Paperback £17.55

    Customer what? Is a practical guide to creating and sustaining a focus on customer experience.

    Contemporary Issues in Strategic Management

    By Luiz Moutinho

    Paperback £40.66

    Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving...

    Managerial Economics and Strategy plus MyEconLab with Pearso

    By Jeffrey M. Perloff

    Hardback £61.06

    For courses in Managerial Economics. This package includes MyEconLab R A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real- world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and...

    Product Roadmaps Relaunched

    By C. Todd Lombardo

    Paperback £19.25

    This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.

    Outside Insight

    By Jorn Lyseggen

    Hardback Save £5.54 = £14.46

    Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online...

    Behavioral Strategic Management

    By Devaki Rau

    Paperback £40.66

    This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage their strengths and build their capabilities....

    Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

    By W.Chan Kim

    Hardback Save £5.54 = £14.46

    THE NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and...

    Strategic Alliance Management

    By Brian Tjemkes

    Paperback £36.41

    Revised edition of the authors' Strategic alliance management, 2012.

    Evolution of Project Management Practice

    Paperback £32.18

    Project practice has undergone significant changes requiring new ways of thinking about and managing projects. The single focus on the staged delivery of artefacts is gradually being replaced by a wider interest in stakeholders, value, benefits, and complexity. As a result there is a growing interest in the development of...

    Good Strategy/Bad Strategy

    By Richard Rumelt

    Paperback Save £1.54 = £8.45

    When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans...

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