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The Storyteller\'s Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance
From the international bestselling author of Talk Like TED, The Storyteller's Secret teaches you how to craft your most powerful message - through the power of storytelling.
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
This hands-on book will equip your students with the tools needed to be effective communicators in the workplace. Chapters take students through all the core areas of communication, from face-to-face encounters and email to social media and online conferences, and contain top tips and activities throughout.
Know what 'good' looks like in Internal Communications, enhance employee engagement and improve the way your business functions, through a series of detailed and diverse case studies from multiple companies.
By Warren Cass
Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands and so do...