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For courses in Managerial Economics. This package includes MyEconLab R A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real- world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and...
By Dave Peck
Behind-the-scenes tips and tricks for successful Facebook marketing Face it: Facebook offers amazing opportunities as a business tool for marketing purposes. However, it is extremely easy to make a very public marketing mistake. That's where Facebook Marketing Secrets comes in.
written by two high-powered consultants, this title gives executives the frameworks they need to solve one of today's most pressing challenges: how to achieve maximum revenue growth while adding as little complexity as possible to your business. It offers six main strategies for growth and profits.
By Paul Midler
What s Wrong with China is the most cogent, insightful and penetrating examination I have read on the paradoxes and self-deceptions of Modern China, written by someone who has lived in the country and dealt with it day to day for decades. This book will be hated by the commissars,...
This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.
Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online...
Build a successful brand and create value through achieving the active involvement of your organisation's people.