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Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product. how to: use crowdfunding gives...
"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation "50+ metrics crackles like new money...this is the best marketing...
This book suggests that investment decisions cannot be understood by focusing on isolated investors. Rather, most of their money flows through a chain: a sequence of intermediaries that 'sit between' savers and companies/governments. It argues that investment management is shaped by the opportunities and constraints that this chain creates.
Explains using straight-forward language, extensive practical illustrations and case studies how technology and innovation-based start-ups can adopt and use a financial toolkit that is effective and focused on their needs.